BRAT is a unique collection of rabbit-themed-NFTs, a project that goes beyond challenging the current status of physical art, and dare we say, look to upstage the current plethora of projects that mint thousands of NFTs with few differences. Unlike other projects, each piece of our collection is painstakingly created by hand. We bring a renewed look at the word “rarity”, believing that “Quality Trumps Quantity”.
BRAT is a daring challenge of the current norms. BRAT – a term commonly being used to describe an annoying & disruptive character, but with our project, we want to change this stereotype and re-imagine it as a persona that is bold, creative and expresses its own striking ideas and attitude.
The project is led by JSKJ (Jones 石康鈞), an award-winning Singaporean singer-songwriter and multidisciplinary designer. A naturally born artist from his youth, the concept was conceived during his music tour in Taiwan in 2010 as he was missing his three pet rabbits which were back home in Singapore. His art made its debut in his first solo multidisciplinary art exhibition, titled ‘BRAT 兔崽子’ at The Arts House in 2011.
With the world beginning to focus more of Metaverses, with even companies like Facebook rebranding itself as Meta, JSKJ begins the journey into the crypto realm by introducing BRAT to the world through the form of NFTs (Non-Fungible Tokens). NFTs, which are created through blockchain to protect and prove its authenticity, makes BRAT the prefect way to represent yourself in the upcoming Metaverse, be it an avatar that represents your wild side, or one that transforms you into your favourite idol. We remove the boundaries of real-world limitations, and bring the power of imagination to fruition through BRAT.
From avatars in our solo collection and special edition mini-series that are sure to bring back fond memories, to mind-blowing special releases; each BRAT NFT is unique and digitally drawn by hand i.e. they are not randomly generated through AI softwares or any automatic production algorithm.
Every release is limited-produced, minted and listed in small quantities; thus ensuring the rarity and value of each piece of art.
▲ Bratverse (10 limited pieces in the BRAT Specials collection)
BEING A BRAT NFT OWNER GOES A LONG WAY
All BRAT holders are entitled to privileges such as receiving first-hand news on all products, presale promotions, airdrops and giveaways; and access to our private events.
Exclusivity are granted to only early adopters of BRAT NFTs whereby these selected number of BRATCLUB members will be given a silver NFT badge and invitations to some of our high-level events, gatherings and parties.
BRAT VIP Club is an inner-circle membership, by invitation only. This club comprises of a growing number of celebrities, socialites, influencers, business partners and affiliates from all over the world.
Lucky BRATCLUB members might have the chance to merry with some of them at our exclusive events!
A special BRAT NFT category where we express our love for the arts and collaborative efforts through the technology of NFTs as we have garnered support from like-minded partners of various industry to join us on the exploration of the cryptosphere.
From time to time, there will be special releases for art collectors as well as not-for-sale pieces to commemorate the new partnerships. Keep a lookout as there might be special bundles for grabs as well as parties to attend!
Team BRAT is in the Cryptosphere for the long haul and we have planned various milestones for the project.
BRAT NFT owners who are onboard with us are sure to gain more over time as we fulfil these goals and our roadmap will be updated as our venture evolves.
BRAT TO THE FUTURE
We re-introduced BRAT in the form of NFTs in November 2021 and held our first AMA Session prior to the Debut Launch of the premium mini series – BRAT’S MOVIENITE.
GROWING BRATVERSE
The BRAT SOLO Collection is where we are actively releasing the main bulk of BRAT pieces. While in BRAT SPECIALS, collectors are able to get hold of occasional releases of special pieces like BRAT vs APE and BRAT CITY; and mini-series such as BRAT’S MOVIENITE and BRAT’S GAMETIME are our premium NFTs which come in very limited numbers.
ORGANIC GROWTH
We hope to actively engage fans of our Creator and NFT enthusiasts through multiple social venues. We will be hosting events, both online and off, to encourage newcomers to join us as we build our BRAT fanbase and community via social media and discord. Throughout this process, we will be rewarding BRAT owners and active participants in our campaigns with exclusive airdrops. The earlier you join, the greater the benefits!
COLLA-BRAT
We welcome like-minded organisations to collaborate with us in the digital and physical worlds where we build our brands together. It is also a NFT category where special cross-brand releases will be made available to public collectors.
BRAT A LA MODE
Gear up with BRAT apparel and take over the runway! We are partnering with high end product manufacturers and distributors to release our very own merchandise.
BRAT OWNERSHIP CLUB
We are gradually expanding the exclusive BRAT VIP Innercircle Club membership with celebrities and business alliances who will be invited to our private parties and events.
We are planning to extend special privileges to selected BRAT NFT owners by awarding them the BRAT Silver Badge in future. This badge entitles them with special access to super exclusive events where we merry with the stars.
A HELPING HAND
It’s great to own something but it’s even better when you are able to provide. Compassion is one of BRAT’S many virtues and we hope our fans will also join us on future charity drives.
BRAT CREATOR & THE TEAM
Many recognize Jones Shí Kāng Jūn ⽯康鈞 (Alias: JSKJ) as a successful singer-songwriter, but few are aware of his shady past as a “vandal”. As a child, he drew on textbooks, classroom tables and even kitchen walls.
Jones took this passion for creative endeavours into adulthood, graduating with a Diploma in Interior Design and Architecture from Temasek Design School and a Degree in Visual Communications (Graphic Design) from KVB Institute of Technology.
As a multidisciplinary design veteran with a special talent for visual communication, his extensive experience in crafting bespoke brand strategies incorporating spatial experiences span across multiple high-profile clients such as Hasbro, Cartoon Network, BMW Asia, Shangri-la Group, RHB Premier, Takashimaya and Sennheiser.
As a strong believer in incorporating philanthropy into his artistic endeavours, he has devoted time to guiding disadvantaged youths in exploring various forms of artistic expression as a mentor for the Singapore Street Festival in 2011 and 2012. He had also donated proceeds from the artwork sold at his first solo art exhibition ‘Brat 兔崽子’ in 2011, in support to The Business Times Budding Artist Fund.
His contributions to the Singapore arts scene and the community-at-large was recognised in 2012 when he was honoured as one of Singapore’s Ten Outstanding Young Persons for Cultural Achievement, presented by Junior Chamber International.
Alvin
Executive Producer Patron
Anthony
Project Team Leader
Blockchain Advisor
Catherine
Finance
Khairul
Project Coordinator
